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Marketing Insights

Know Which Marketing Is Actually Paying Off.

Marketing Insights connects your marketing activity to the leads and outcomes that matter. So you can see which sources, campaigns, and channels are performing and make better decisions about where to invest.

Product previews · Sample data

Overview

Last 30 days
Leads
200
Appointments
40
CPL
$75.00
CPA
$375.00
Lead conversions
Top lead sources
Top lead sources mix chart
  • Google Ads: 90, 45% share
  • Meta Ads: 60, 30% share
  • Organic: 34, 17% share
  • Referrals: 16, 8% share
200Leads
200 leads → 40 appointments → 18 sales. CPL and CPA connect spend to leads and appointments; conversion connects leads to sales.

From marketing spend to measurable performance.

Stop piecing together ad screenshots, CRM exports, and spreadsheets just to answer a basic question:

“Which source is actually working?”

Marketing Insights gives your team one workspace to track:

  • First Click & Last Click
  • Lead sources
  • Campaigns
  • Conversion
  • CPL
  • CPA
  • Goals

Connect your Meta and Google Ads data and see how marketing activity is translating into leads and performance.

RoofKit tracks the journey from visit to lead and connects it with the marketing information your team needs to understand performance.

RoofKit can also audit the quality of incoming JobNimbus data, monitor it over time, and suggest corrections to the JobNimbus setup or mapping.

Ps. It doesn't replace your CRM or change JobNimbus automatically.

Know what happened. Understand what’s working. Decide what to do next.