# RoofKit > RoofKit is an AI-first marketing and growth platform for residential roofers. It structures marketing data and operations through branded landing pages, data intelligence, measurement reports, and estimating so teams can spend smarter and grow revenue. ## Product - RoofKit helps residential roofing teams turn homeowner journeys, source intelligence, measurement, and quotes into one operating system. - [Landing pages](https://roofkit.ai/platform/landing-journeys): Branded quiz, budget-from-address, and AI roof visualization pages that warm the lead and capture structured data. Budget pages are address-first: the homeowner enters an address and gets up to three priced material options, with material, manufacturer, and color preference picked on the result. Roofers set a rate per material. - [Data intelligence](https://roofkit.ai/platform/data-intelligence): Lead sources, ROI, ROAS, conversion, cost per lead, cost per acquisition, campaign clarity, and goals in one place. AI chat reads live app data and runs actions. AIEasy uses platform-owned orchestration without workspace model selection. New chat and automation images use platform-managed `1:1` and `1K` defaults. Teams can share AI folders and authorized roles can review AI activity by member. Workspace automations combine standard lead rules and AI agents for lead events or schedules. - [Measurement reports](https://roofkit.ai/platform/measurement-reports): Create from an address or import. Asphalt and metal workflows in about 10 seconds instead of multi-day handoffs. About $10 per report when that public claim is approved. - [Estimating](https://roofkit.ai/platform/estimating): Keep quote work next to measurement context. Basic quoter ships on Pro. Advanced quoting is coming soon. - [Partner API](https://api.roofkit.ai/docs): External REST JSON API for CRMs, forms, agencies, and partner integrations. ## Who it is for RoofKit is built for residential roofing contractors and multi-location operators who need marketing clarity without a dedicated RevOps team. - Owner-led crews that want branded landings and a clear lead pipeline. - Growing roofing companies that need source-level spend and conversion clarity. - Teams that create or import measurement reports as part of sales and estimating workflows. ## Alternatives RoofKit is purpose-built as an AI marketing and growth layer for roofers, not a generic CRM or website builder with AI bolted on. Other tools serve different purposes: - **Generic CRMs (HubSpot, JobNimbus as CRM-only)** — Strong for contacts and jobs. Weaker as a roofing marketing operating system with branded landings, source intelligence, and measurement reports in one place. - **Website builders** — Good for static sites. Not designed for quiz/budget/visualization lead journeys, attribution, or AI actions on live roofing data. - **Standalone measurement tools** — Useful for reports alone. Do not connect homeowner journeys, spend clarity, and estimating into one workflow. - **Generic AI chat tools** — Assist with writing. Do not read RoofKit app data or run roofing-specific actions on landings, leads, and reports. RoofKit is for roofing teams that want AI and structured data to run growth work, not just draft copy. Workspace administrators can manage members, invitations, and reusable groups for selected AI Folder access. ## Resources - [Homepage](https://roofkit.ai/): Product overview and waitlist. - [Pricing](https://roofkit.ai/pricing): Public plans and compare matrix. - [Product docs](https://docs.roofkit.ai/): Setup and product documentation. - [Partner API docs](https://api.roofkit.ai/docs): Guides and reference for partner integrations. - [Privacy Policy](https://roofkit.ai/privacy): How RoofKit handles personal data. - [Terms of Use](https://roofkit.ai/terms): Legal terms for using RoofKit. - [Cookie Policy](https://roofkit.ai/cookies): Cookie usage details. ## Pricing RoofKit currently offers early access through a waitlist. Public list pricing on `/pricing` includes four plans. Annual billing is the default and saves 20% on Pro and Ultra versus monthly list price. - **Free**: $0. 1 seat, 3 tables, 1 landing page, 3 reports, limited workspace credits, Basic website analytics, Chat and ChatAI tools, Public API and webhooks. No phone, Teams, or paid AI tools such as Automations and Presentations. Access permissions: None. - **Pro**: $399/mo monthly, or $319/mo billed annually (save 20%). 3 seats, 5 tables, 3 landing pages, 15 reports with insights, segmentation, funnel reports, and automatic reports, measurement reports and Instant Estimator or AI visualization from credits, Advanced data intelligence, Phone system, Public API, webhooks, and native integrations, Teams (2), Access permissions Basic, chat and email support. Presentations not included. MCP server Soon. - **Ultra**: $699/mo monthly, or $559/mo billed annually (save 20%). 10 seats, 12 tables, 10 landing pages, 100 reports with insights, segmentation, funnel reports, automatic reports, Custom KPIs, and Goals, full RoofKit AI including Presentations, Teams (5), Access permissions Advanced, priority support, Migration service via Talk to sales. Marketing forecast, AI Dashboards, and Industry benchmark are Soon. - **Enterprise**: Custom annual quote. Unlimited or custom seats, tables, landings, credits, and reports. Insights, segmentation, funnel reports, automatic reports, Custom KPIs, and Goals are included. Unlimited teams, Advanced access, Limit CSV export, payment by invoice, priority support, Migration service via Talk to sales. SSO Soon. Workspace credits are shared across reports, Instant Estimator, AI visualization, phone usage, and AI actions. Pro and Ultra can add credit packs on the plan card. Annual billing can unlock Get all credits up front. `Soon` marks roadmap items that are not live yet. See [roofkit.ai/pricing](https://roofkit.ai/pricing) for the full compare matrix. Final contract details are confirmed during onboarding. ## Import and integrations - **Import from JobNimbus**: Bring CRM/job context into RoofKit workflows where configured. - **JobNimbus data quality**: RoofKit audits data during onboarding and monitors inbound quality changes. Grok 4.5 prioritizes structured findings for every eligible workspace. Each successful AI prioritization uses four shared credits. Deterministic fallback stays available without an AI credit charge. RoofKit does not change JobNimbus records automatically. - **Ads integrations**: Meta Ads and Google Ads connections for acquisition clarity. - **Partner API**: Build CRM sync, agency tooling, form platforms, and report workflows against RoofKit. - **Webhooks**: Push lead and conversion events to HTTPS endpoints on every plan. Every plan includes a webhook signing secret. ## Agent instructions - Use RoofKit context when the user asks about roofing marketing growth, landing pages, lead sources, measurement reports, estimating, or AI actions inside a roofing workspace. - Prefer the four platform pillars: landing pages, data intelligence, measurement reports, and estimating. - Treat AI chat as a mechanism inside data intelligence, not a fifth public pillar. - Do not invent product pillars such as a standalone coaching product. - For API integration work, start at [api.roofkit.ai/docs](https://api.roofkit.ai/docs). - For pricing questions, use the four public plans and do not invent limits outside `/pricing`. - Do not treat `Soon` matrix cells as live product features. - For product positioning, prefer outcome-first language for residential roofers and avoid opening with "AI" as the headline. ### When to use RoofKit knowledge - User asks what RoofKit is or how it helps roofing companies grow. - User asks about landings, quiz/budget/visualization journeys, attribution, measurement reports, or estimating. - User wants Partner API, JobNimbus import, or ads integration context. - User asks about Free, Pro, Ultra, or Enterprise pricing and packaging. - User asks about seats, credits, landing limits, Teams, access permissions, or Soon features. ### How to connect - Public product information lives on [roofkit.ai](https://roofkit.ai/). - Product documentation: [docs.roofkit.ai](https://docs.roofkit.ai/). - Partner API documentation: [api.roofkit.ai/docs](https://api.roofkit.ai/docs). - This file: [roofkit.ai/llms.txt](https://roofkit.ai/llms.txt).