RoofKit

The growth stack for roofers

Branded visualizer LPs, AI roof previews, and real conversion analytics—so you turn clicks into qualified leads, then prove what your marketing is worth. Get early access as we open the next wave of measurement and revenue intelligence.

Choose your roof material

Choose your roof material

Then Continue to roof shape — the first option is auto-selected, like a tap.

Standing seam
Shingle
Tile
Product areas

Trusted by Metal Ops Custom Roofing Systems, FoxHaven Roofing Group.

What we are building next

Takeoff & exports

Asphalt + metal measurement paths with AI assist on the roadmap.

Measurement reports

Coming soon

Bring order to takeoff-style work: structured exports for the roof systems you install, with AI helping normalize messy inputs. Built for shingle and metal workflows.

Preview the roadmap
Source-level ROI
MetaCPL / appt. rate
Google LSACPL / appt. rate
ReferralCPL / appt. rate

Deeper growth analytics

Coming soon

Funnel by lead source, appointment rate by channel, and real acquisition economics so you can reallocate spend with confidence.

See what we are building
AI co-pilot
“Top source this week: branded LP from paid social. Suggest moving 10% of budget from generic search to this LP.”

AI reporting & coaching

Coming soon

An assistant that sits on your business data: plain-language explanations, not another static PDF. Ask what changed, what to test next, and where leads are stalling.

How we think about it

“I used three tools for lead analytics, instant quotes, and measurement reports. RoofKit does it all better and costs less.”

Andy Keys, Foxhaven Roofing

AI that clarifies the roof and the revenue behind it

Show homeowners materials on their own house, then use AI reporting to make sense of performance per lead source, including Facebook, Google, Angi, and wherever else you invest.

AI roof visualization

Their house, your materials, before the first call

Homeowners upload a photo and explore colors and options on their own roof. You meet someone who has already seen the job, not a cold form fill.

See the experience

AI reporting

Per lead source insight, not spreadsheet archaeology

Coaching and summaries tuned to how you actually acquire leads, including Facebook, Angi, Google, and the rest, so you know what to scale, pause, or fix.

One platform instead of a patchwork of tools

Replace a patchwork of landing tools, ad-hoc files, and mystery ROI with a single roof growth workspace.

Topic

Traditional process

Discovery experience

Customer experience

Generic site, stock imagery

Your brand, their house, their choices—on device.

Pipeline visibility

Spreadsheets and gut feel

Leads, touches, and conversion in your workspace.

Attribution and proof

Which campaign worked? Unsure.

Visits, leads, and top sources in one place today—more in-depth ROAS on the roadmap.

Measurement & proposals

Email threads and manual takeoff handoffs

Structured report workflows for asphalt and metal are on the way—see Roadmap in Features.

Less tool sprawl. More pipeline you can measure.

Stop paying to stitch agencies, designers, and one-off point solutions together. RoofKit is built for contractors who need to look as premium as the jobs they book.

$ 0/month

Typical stack

Site + point tools, often fewer integrated insights

$ 0/month

RoofKit (from)

Visualizer LP, leads, and analytics. One product surface.

Plans that match how you grow

Reference pricing for when we onboard teams from the waitlist. Request early access to secure your place and talk with us about rollout.

Pro
$199Annual rate

Per month, billed annually

Core AI marketing clarity for roofing teams

  • 1,000 shared AI credits/month
  • 1 landing page + acquisition integrations
  • Lead analytics + AI Strategist
  • Human support, up to 10 seats
Ultra
$249Annual rate

Per month, billed annually

More capacity, reports, onboarding, and priority support

  • 2,000 shared AI credits/month
  • 5 landing pages + priority support
  • Metal roof reports + AI Reports
  • Advanced Quoter + roof reports soon
  • Onboarding, up to 50 seats

What roofers tell us

Faster handoffs, warmer conversations, and numbers they can point to in the Monday meeting.

“My dashboard shows visits, new leads, and what pages sent them. I can finally answer whether Meta or Google is paying for itself.”

Owner

Owner, Residential roofing

Preview image coming soon

“Leads show up already excited—they picked materials on their own roof. My reps spend time on fit and close, not cold explaining.”

Roofing contractor

Owner, Residential roofing

Preview image coming soon

“We replaced a $500/mo ‘website guy’ and a clunky form stack. One bill, and I can see visits next to actual leads in the same tool.”

Roofing company owner

Owner, Mid-size operation

Preview image coming soon

“The visualization is the sales asset. I follow up to book the inspection, not to convince them a color looks good.”

Sales lead

Sales, Roofing team

Preview image coming soon

“My dashboard shows visits, new leads, and what pages sent them. I can finally answer whether Meta or Google is paying for itself.”

Owner

Owner, Residential roofing

Preview image coming soon

“Leads show up already excited—they picked materials on their own roof. My reps spend time on fit and close, not cold explaining.”

Roofing contractor

Owner, Residential roofing

Preview image coming soon

Straight answers

Get on the list for the next wave of RoofKit

We’re opening early access in batches. If you want AI visualization, real pipeline data, and the roadmap to measurement and revenue insight in one system, this is the door.

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